MINI-RCCE STRATEGY TEMPLATE
Instructions: Synthesize your 5WH analysis, KAB analysis, and stakeholder mapping into a complete mini-strategy. This is your capstone assignment for Module 2.
SCENARIO: _______________________________
STRATEGY TITLE: _______________________________
PREPARED BY: _______________________________
DATE: _______________________________
SECTION 1: SITUATION SUMMARY (2-3 sentences)
Summarize the key findings from your 5WH analysis:
SECTION 2: GOAL AND SMART OBJECTIVES
GOAL: (Overall aim of RCCE intervention)
SMART OBJECTIVES: (3-5 specific, measurable objectives)
| # | Objective | Target | Timeline |
| 1 | |||
| 2 | |||
| 3 | |||
| 4 | |||
| 5 |
SECTION 3: PRIMARY AUDIENCES AND KEY MESSAGES
AUDIENCE 1: _______________________________
| KAB Finding | Key Message |
| Knowledge gap: | |
| Attitude barrier: | |
| Behavior barrier: |
Complete message for Audience 1:
AUDIENCE 2: _______________________________
| KAB Finding | Key Message |
| Knowledge gap: | |
| Attitude barrier: | |
| Behavior barrier: |
Complete message for Audience 2:
AUDIENCE 3: _______________________________
| KAB Finding | Key Message |
| Knowledge gap: | |
| Attitude barrier: | |
| Behavior barrier: |
Complete message for Audience 3:
SECTION 4: CHANNELS AND PARTNERS
Channel Selection:
| Audience | Primary Channel | Secondary Channel | Rationale (6 As) |
| Audience 1 | |||
| Audience 2 | |||
| Audience 3 |
Key Partners:
| Partner | Role | What They Provide | What They Need |
SECTION 5: COORDINATION ROLES
| Role | Person/Position | Responsibilities |
| Lead coordinator | ||
| RCCE focal point | ||
| Community liaison | ||
| Rumor tracking | ||
| MEL |
Coordination meeting schedule:
| Meeting | Frequency | Participants | Purpose |
| Inner circle | |||
| Middle circle | |||
| Outer circle |
SECTION 6: MEL INDICATORS
| Objective | Indicator | Data Source | Frequency | Target |
SECTION 7: BUDGET ESTIMATE
| Item | Description | Unit Cost | Quantity | Total |
| IEC materials | ||||
| Radio airtime | ||||
| Community meetings | ||||
| Training | ||||
| Monitoring | ||||
| Contingency (10%) | ||||
| TOTAL |
SECTION 8: NEXT STEPS (First 2 Weeks)
| Week | Activity | Responsible | Resources Needed |
| Week 1 | |||
| Week 1 | |||
| Week 1 | |||
| Week 2 | |||
| Week 2 | |||
| Week 2 |
