Risk Communication and Community Engagement

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Module 3: Inclusive Communication, Message & Channel Design

Component 5: Message Testing Interactive Exercise (5C Checklist)

H5P INTERACTIVE TOOL INSTRUCTIONS

Format: Interactive drag-and-drop or quiz exercise (Moodle H5P plugin)

Activity: Users receive 5 sample health messages. For each, they rate using the 5C Checklist and receive immediate feedback.

Sample Messages for Testing:

MESSAGE 1 (Handwashing):
“Practice good hygiene to prevent disease transmission in the community.”

Feedback:

  • CLEAR? 3/5 — “Good hygiene” is vague. What exactly?
  • CORRECT? 4/5 — Factually true but imprecise
  • CULTURALLY APPROPRIATE? 4/5 — Generally yes, but could be more specific
  • CONSISTENT? 3/5 — Generic, won’t align with specific audience messages
  • COMPELLING? 2/5 — No action stated, no benefit stated

Overall: Needs major revision

Better version: “Wash your hands with soap after using the toilet and before eating. This stops diarrhea germs. Handwashing saves your family.”

MESSAGE 2 (Cholera Testing):
“If you develop a rash and fever lasting more than 3 days, report immediately to your nearest health facility. Early testing and treatment improve outcomes. Bring your national ID and insurance card (if you have one). Testing and treatment are free.”

Feedback:

  • CLEAR? 4/5 — Clear, actionable instruction
  • CORRECT? 5/5 — Medically accurate
  • CULTURALLY APPROPRIATE? 4/5 — Respectful, practical
  • CONSISTENT? 4/5 — Aligns with other outbreak messaging
  • COMPELLING? 4/5 — Shows benefit (improves outcomes), removes barrier (free)

Overall: Ready to use (minor refinement could add trusted messenger name)

MESSAGE 3 (Vaccination):
“Vaccinate your children now or they will get measles and die.”

Feedback:

  • CLEAR? 4/5 — Clear action (vaccinate)
  • CORRECT? 3/5 — Medically true but overstated (most recover)
  • CULTURALLY APPROPRIATE? 2/5 — Fear-based, disrespectful, fatalistic tone
  • CONSISTENT? 2/5 — Contradicts empowering messaging approach
  • COMPELLING? 1/5 — Fear without efficacy doesn’t work; better to show prevention power

Overall: Needs major revision

Better version: “Vaccinate your children to protect them from measles. Vaccines work—thousands of children are protected. Free vaccination at [clinic name] on Saturdays.”