Risk Communication and Community Engagement

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Module 3: Inclusive Communication, Message & Channel Design

Component 7: 5 Rumor Response Scenarios

RUMOR SCENARIOS FROM 2025 KCCA SIMULATION

SCENARIO 1:
“KCCA wants to arrest us because of Mpox”

Context: Heard in Somali refugee community in Makindye Division. Families reluctant to seek testing.

Underlying concern: Fear of government arrest (historical deportation threats)

Your task: Use CARE framework to respond

SCENARIO 2:
“Vaccine causes measles—government wants to kill children”

Context: Spread via WhatsApp anti-vaccine group. Parents refusing measles vaccination. Zero vaccination rate dropping.

Underlying concern: Conspiracy beliefs about government malice

Your task: Use CARE framework to respond

SCENARIO 3:
“Teams are spreading Mpox for self-interest”

Context: Community members believe health workers are intentionally spreading disease to justify salaries/funding.

Underlying concern: Distrust of authorities; suspicion of hidden agendas

Your task: Use CARE framework to respond

SCENARIO 4:
“Kisenyi Market closed by KCCA due to cholera” (FALSE RUMOR)

Context: Market is actually OPEN, but vendors stayed home due to rumor, losing income. Panic spreading.

Underlying concern: Fear of market closure; economic anxiety

Your task: Use CARE framework to respond

SCENARIO 5:
“Government is hiding Mpox cases to avoid panic”

Context: Distrust of official case numbers. People believe real numbers are higher and government is covering up.

Underlying concern: Government mistrust; belief in conspiracies

Your task: Use CARE framework to respond

10. COMPONENT 8: CARE FRAMEWORK RESPONSE TEMPLATE

CARE FRAMEWORK RUMOR RESPONSE TEMPLATE

Instructions: Complete all 4 sections for ONE rumor scenario. Use evidence-based reasoning.

RUMOR: (Write exactly as stated)

DATE DETECTED: ______________

YOUR NAME: ______________

C = CONFIRM

Is this rumor TRUE or FALSE?

How do you know? (Cite sources)

What is the TRUTH?

A = ASSESS

REACH:
☐ Low (10-100) ☐ Medium (100-10,000) ☐ High (10,000+)

Estimated number who’ve heard: __________

HARM LEVEL:
☐ Low (minor inconvenience) ☐ Medium (delays behavior) ☐ High (prevents life-saving action)

Specific harm: _________________________________________

SPREAD SPEED:
☐ Slow (1-2/day) ☐ Medium (10-50/day) ☐ Fast (100+/day)

How fast spreading: _________________________________________

BELIEF STRENGTH:
☐ Weak (unsure) ☐ Medium (makes sense) ☐ Strong (believe firmly)

Why this belief strength: _________________________________________

OVERALL PRIORITY:
☐ Low ☐ Medium ☐ HIGH (requires immediate response)

R = RESPOND

STEP 1: ACKNOWLEDGE THE RUMOR

(Validate that you heard it; show you’re listening)

STEP 2: STATE THE TRUTH

(Clear, specific, backed by evidence)

STEP 3: PROVIDE EVIDENCE

(Data, expert quotes, research)

STEP 4: ADDRESS THE UNDERLYING CONCERN

(What fear/need is driving this belief? How do we address it?)

STEP 5: GIVE CLEAR ACTION

(What should people do?)

COMPLETE RESPONSE MESSAGE:

TRUSTED MESSENGER:

Who should deliver this response? (Why trusted?)

CHANNELS:

How will response reach the audience?

E = EVALUATE

How will you know if your response worked?

Indicators to track:

Timeline for evaluation: How long before you assess?

What will you do if response didn’t work?