Component 10: Channel Selection Matrix & Budget Game

CHANNEL SELECTION MATRIX TEMPLATE

Instructions: For each potential channel, rate it on the 6 As. Then select your top 3 channels.

AUDIENCE: ___________________________________

CONTEXT: ___________________________________

BUDGET AVAILABLE: ___________________________________

CHANNEL ANALYSIS TABLE

Channel	Availability	Accessibility	Acceptability	Affordability	Actionability	Accountability	TOTAL	Priority
Radio	☐ Yes ☐ No	☐ Yes ☐ No	☐ Yes ☐ No	☐ Yes ☐ No	☐ Yes ☐ No	☐ Yes ☐ No	/6	1st/2nd/3rd
SMS	☐ Yes ☐ No	☐ Yes ☐ No	☐ Yes ☐ No	☐ Yes ☐ No	☐ Yes ☐ No	☐ Yes ☐ No	/6	1st/2nd/3rd
WhatsApp	☐ Yes ☐ No	☐ Yes ☐ No	☐ Yes ☐ No	☐ Yes ☐ No	☐ Yes ☐ No	☐ Yes ☐ No	/6	1st/2nd/3rd
VHTs	☐ Yes ☐ No	☐ Yes ☐ No	☐ Yes ☐ No	☐ Yes ☐ No	☐ Yes ☐ No	☐ Yes ☐ No	/6	1st/2nd/3rd
Community Meetings	☐ Yes ☐ No	☐ Yes ☐ No	☐ Yes ☐ No	☐ Yes ☐ No	☐ Yes ☐ No	☐ Yes ☐ No	/6	1st/2nd/3rd
Religious Leaders	☐ Yes ☐ No	☐ Yes ☐ No	☐ Yes ☐ No	☐ Yes ☐ No	☐ Yes ☐ No	☐ Yes ☐ No	/6	1st/2nd/3rd
Market Leaders	☐ Yes ☐ No	☐ Yes ☐ No	☐ Yes ☐ No	☐ Yes ☐ No	☐ Yes ☐ No	☐ Yes ☐ No	/6	1st/2nd/3rd
Posters	☐ Yes ☐ No	☐ Yes ☐ No	☐ Yes ☐ No	☐ Yes ☐ No	☐ Yes ☐ No	☐ Yes ☐ No	/6	1st/2nd/3rd
TikTok/Social Media	☐ Yes ☐ No	☐ Yes ☐ No	☐ Yes ☐ No	☐ Yes ☐ No	☐ Yes ☐ No	☐ Yes ☐ No	/6	1st/2nd/3rd
Health Facilities	☐ Yes ☐ No	☐ Yes ☐ No	☐ Yes ☐ No	☐ Yes ☐ No	☐ Yes ☐ No	☐ Yes ☐ No	/6	1st/2nd/3rd

CHANNEL SELECTION RATIONALE

PRIMARY CHANNEL: _________________________________

Score: ___/6

Rationale (Why this channel for this audience?):

SECONDARY CHANNEL: _________________________________

Score: ___/6

Rationale:

TERTIARY CHANNEL: _________________________________

Score: ___/6

Rationale:

BUDGET ALLOCATION GAME

Total Budget: _________________________ UGX

Allocate your budget across the three channels chosen:

Channel	Estimated Cost	Units	Total	Justification
Primary	per unit
Secondary	per unit
Tertiary	per unit
CONTINGENCY (10%)
TOTAL