Social and Behaviour Change is at the core of S4P Group’s work. We design and implement SBC strategies that address not only individual knowledge gaps, but also the social norms, structural constraints, and system-level factors that shape behaviour.

Our SBC work is grounded in behavioural science, political economy analysis, sociocultural insight, and Human-Centred Design (HCD). S4P has supported national and sub-national SBC strategies across health, nutrition, immunisation, WASH, malaria, HIV/AIDS, and Planetary Health (PHE).

Our approach combines rigorous formative research, co-creation with communities, multi-channel communication, and continuous learning to produce interventions that are contextually relevant and measurable. Flagship SBC Programmes and Campaigns

S4P has led or supported some of Uganda’s most visible and impactful SBC initiatives: