SBCC is about communication with people and communication for people. At S4P Group, the cutting-edge solutions we provide are underpinned by the principles of community participation and co-learning. This results in the development of communication concepts that are connected to local belief systems and practical action as an ethical approach to communication.

When clients of S4P Group require community buy-in that is sustainable and creates a fertile ground for behaviour change, we facilitate participatory capacity building for creation of the community systems that will be needed. We train community resource persons and introduce behavioural “nudges” aimed at building internal demand for behavioural change.

We don’t end there. When the intervention has been rolled out, the DreamLine team is able to support organisations with conducting behavioural tracking and surveillance to strengthen monitoring, evaluation and learning. When your organisation needs to collect information on the response to behavioural change efforts in real time, there is an app for that. S4P Group uses the ComConnect application to broadcast behavioural change media, collect feedback from the audience, and use the lessons learned to improve the campaign.