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About S4P
Solutions for People was established in 2015 to help clients cut through the media clutter to reach a specific audience with the right message or product at the right time.
At the time, Uganda had over 200 radio stations, and there was a shift in media consumption habits. Listeners were not particularly loyal to any radio stations, and no single entity had a sufficient budget to purchase radio airtime across the board. Secondly, direct or interpersonal communication was increasingly taking centre stage in reaching audiences.
At the time, Uganda had over 200 radio stations, and there was a shift in media consumption habits. Listeners were not particularly loyal to any radio stations, and no single entity had a sufficient budget to purchase radio airtime across the board. Secondly, direct or interpersonal communication was increasingly taking centre stage in reaching audiences.
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Beneficiaries
Through our work, we have directly impacted over 7 million people in various parts of Uganda with our innovative in-house solutions.
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clients
We have made it possible for more than 12 clients of various sizes to quickly complete their projects and reach their goals.
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adoption rate
In every project we have carried out over the years, we have been able to maintain adoption rates at 70%.