Component 11: Grading Rubric

MINI-STRATEGY GRADING RUBRIC

Total Points: 36
Passing Score: 26/36 (72%)

Section	Criteria	Excellent (4)	Good (3)	Adequate (2)	Needs Work (1)	Score
1. Situation Summary	Captures key 5WH elements clearly	Comprehensive, specific, actionable	Covers most elements, mostly specific	Basic overview, somewhat vague	Missing key elements, unclear	/4
2. Goal & Objectives	SMART objectives with clear targets	All objectives are SMART; targets are realistic	Most objectives are SMART; some vague	Objectives lack specificity or measurability	Objectives are vague or missing	/4
3. Audience Analysis	Evidence of KAB analysis	Clear K, A, B analysis for each audience; messages address all three	Good analysis; some gaps in KAB linkage	Basic audience identification; limited KAB	Audiences not clearly defined; no KAB	/4
4. Messages	Audience-specific, actionable, addresses KAB	Messages clearly address K, A, B barriers; highly specific	Good messages; some barriers not addressed	Generic messages; limited customization	Messages are vague or identical for all audiences	/4
5. Channels & Partners	Strategic selection with rationale	Channels clearly matched to audiences with 6 As rationale; diverse	Good channel selection; some rationale	Basic channels listed; limited rationale	Inappropriate channels or no rationale	/4
6. Coordination	Clear roles, decision-making, communication	All roles defined; clear decision process; communication specified	Most elements present; some gaps	Basic coordination; unclear roles	Missing coordination design	/4
7. MEL Indicators	SMART indicators linked to objectives	All indicators are SMART; clearly linked to objectives; realistic targets	Most indicators are SMART; some gaps	Basic indicators; not clearly linked	Indicators missing or not measurable	/4
8. Budget	Realistic, aligned with activities	Detailed line items; realistic costs; aligns with activities	Good estimates; some gaps	Basic budget; limited detail	Budget missing or unrealistic	/4
9. Next Steps	Actionable, responsible parties assigned	Clear actions; responsible parties; realistic timeline	Good action plan; some gaps	Basic steps listed; limited detail	Next steps missing or unclear	/4

TOTAL SCORE: _______ /36

RATING:

32-36: Excellent — Ready for implementation

26-31: Good — Minor revisions needed

20-25: Adequate — Significant revisions needed

<20: Needs Work — Major rework required

EVALUATOR FEEDBACK:

Strengths:

Areas for Improvement:

Recommendations: