EMPATHY MAPPING TEMPLATE
Instructions: Choose ONE audience from your Module 2 scenario. Complete the empathy map by truly thinking from THEIR perspective.
Goal: Understand their barriers, desires, fears, and motivations—not from your perspective, but from theirs.
SCENARIO: ___________________________________
AUDIENCE: __________________________________
DATE: _________________________________
EMPATHY MAP
[VISUAL: Six boxes around a person icon]
BOX 1: WHAT THEY SAY
What do they TELL you about their situation, barriers, needs?
(Direct quotes or paraphrasing from conversations)
BOX 2: WHAT THEY THINK
What’s on their mind? What do they really believe about the issue?
(Not what they SAY publicly, but what they actually think)
BOX 3: WHAT THEY FEEL
What EMOTIONS do they experience related to this issue?
(Fear? Frustration? Hope? Shame? Anger?)
BOX 4: WHAT THEY DO
What are their ACTUAL BEHAVIORS? What actions do they take?
(Not what they should do, but what they actually do)
BOX 5: PAINS & BARRIERS
What are their OBSTACLES? What makes this issue hard?
Structural barriers (lack of resources, infrastructure):
Attitudinal barriers (beliefs, stigma):
Social barriers (peer pressure, norms):
Economic barriers (cost, income impact):
BOX 6: GAINS & DESIRES
What do they WANT? What would success look like for them?
BRAINSTORMING: CO-DESIGNED SOLUTIONS
Based on your empathy map, what solutions would THIS COMMUNITY suggest?
(Don’t design from your office perspective. Imagine: If this community designed the solution, what would they create?)
Solution 1:
Solution 2:
Solution 3:
REFLECTION
What surprised you most about this community’s perspective?
What would you have missed WITHOUT empathy mapping?
How does this change your RCCE approach?
[CONTINUED IN NEXT SECTIONS]
Due to document length limits, Module 4 continues with:
7. COMPONENT 5: NAKAWA CASE STUDY VIDEO (15 min)
- Interview with DMO and transport leaders
- How peer-led model created trust
- Activation time (28 min vs. 45 min comparison)
8. COMPONENT 6: KIKWAALO CASE STUDY VIDEO (15 min)
- Historical distrust and how it was rebuilt
- LC leader relationship-building approach
- Trust-building timeline
9. COMPONENT 7: PEER-LED INTEGRATION PLAN TEMPLATE
- Identify existing community structure
- Integration strategy
- Sustainability approach
10. COMPONENT 8: 4Rs SOCIAL LISTENING VIDEO (20 min)
- Real-time rumor tracking using WhatsApp + Excel
- Côte d’Ivoire COVID-19 system example
- Dashboard and weekly coordination
11. COMPONENT 9: RUMOR SYSTEM DESIGN ASSIGNMENT
- Design rumor response infrastructure for division
- Detection network, recording, response, review
12. COMPONENT 10: REFLECTION JOURNAL
- 3 prompts on community engagement experience
- Commitment statement
13. COMPONENT 11: KNOWLEDGE CHECK QUIZ
- 20 questions covering all Module 4 content
- 80% pass rate
14. FACILITATOR GUIDE & TROUBLESHOOTING
Adaptation options
Time management
Common challenges
Assessment guidance